Coupang Stock Surges 12% in September Amid Analyst Optimism and US Market Expansion

Coupang (CPNG -0.54%), the Asian e-commerce giant often likened to Amazon, saw its shares climb over 12% in September as investors warmed to its aggressive US expansion strategy. The company, which dominates South Korea's online retail space, is now leveraging its logistics expertise and brand partnerships to carve a niche in the competitive American market.

Analyst sentiment turned bullish mid-month, with Arete's Shawn Yang initiating coverage at a $40 price target. Yang highlighted Coupang's proven execution in Korea and its potential to replicate this success stateside. The firm's recent partnership with Kourtney Kardashian Barker's Lemme supplements—bringing the brand to Korea—demonstrates its dual focus: importing Western brands to Asia while establishing stateside credibility.